Dan Hoffmann is a communications strategist and advisor to brands, causes, and candidates — working at the intersection of social good and marketing.
He has helped a wide range of clients tackle high-stakes challenges, including Bloomberg Philanthropies, Elizabeth Warren, the Democratic National Committee, Everytown for Gun Safety, Campaign for Tobacco-Free Kids, and several Fortune 100 companies. Dan has managed more than $150M in targeted and persuasive marketing spend for clients.
Dan led the digital advertising effort for Mike Bloomberg’s Independence USA PAC during the 2018 election cycle, scaling the program to 27 districts with an 85% win rate. Bloomberg called these expenditures, which helped Democrats secure a House majority, "some of the best investments he has ever made".
Since the 2016 presidential election, he has helped guide the ACLU through unprecedented growth via record-breaking digital fundraising and membership engagement.
His work in education and public health has resulted in legislative and electoral victories nationwide and has been recognized by the American Association of Political Consultants.
Before joining BPI, Dan helped launch a new Digital Analytics and Advertising practice at WPP’s H+K Strategies and developed digital strategies for Goldman Sachs, Omaze, AFL-CIO, and Target.
Dan is a founding member of Project Healthy Minds, where he leads the marketing organization — with a focus on shattering stigma and closing the mental health treatment gap.
He graduated with honors from the University of Michigan, Ann Arbor with a B.A. in political science.