With a reputation built on transforming businesses, creative innovation, and driving people culture, Lisa’s storied career has taken her from banking to Barbie, movies to music, Transformers to tech. While getting her Masters Degree in International Finance at Thunderbird, Lisa took a marketing class and became passionate about what drives consumers, switching her focus and leading her to become, at that time, the youngest marketing manager at Mattel, overseeing the Barbie brand internationally.
Parlaying her global marketing expertise, Lisa moved first to 20th Century Fox Home Entertainment, launching Titanic release to #1, then to 20th Century Fox Film as EVP of the global partnerships team, where her accolades included leading The Simpsons Movie's acclaimed marketing campaign, which won Ad Age's Creativity Award and Promotion of the Decade for its transformation of 7-Eleven locations around the country into Simpsons-branded Kwik-E-Marts. She then went to Hasbro to bring its stable of intellectual properties to film and television with the launch of Hasbro Studios. Lisa then went to Yahoo to learn all things digital as the SVP Platforms and Partnerships. Live Nation called and Lisa became the CMO Live Nation Concerts. Licht has spent the past 2+ years consulting for such companies as Microsoft, Illumination Animation, Exploding Kittens and Cameo.
Lisa spends much of her time mentoring people about careers and advising young founders such as Tara Raffi, DemiOBGYN and Christina Ramirez, Plus Ultra. She is also currently working on a book about her pioneering "fill your suitcase" career framework.