Will Cady has made a career of looking for unexpected brilliance in overlooked subcultures. A path from zen monasteries through touring rock bands into digital media brought him to his current role as Head Of Creative Strategy at Reddit, overseeing a team built to find homes for brands amidst Reddit’s vast ecosystem of every online community imaginable.
Prior to taking on the Head Of Creative Strategy role, Will launched, hired, and managed Reddit’s Los Angeles brand partnerships office; tapping his years of experience architecting revenue-driving programs that connect brands with fast-growing pockets of music, art, and experience just as they reach their tipping points.
All together, Will's accomplishments have enabled him to speak truth to power in the media industry about the importance of "remembering the human" in keynotes, panels, and seminars across many conferences. Parallel to his work in Media, Will has focused his personal writing, speaking, and coaching on various healing paradigms centering on helping people to tell their story and from it, to find their purpose.